How To Make Your Business BOOM! (in troubled times)
Posted: Thursday, June 04, 2009
by The Quiet Writer
The Quiet Writer
I'm a freelance writer - my copy is intended to sell other people's products and services on the internet. But I'm also a son, to a man who knows more than he probably realises. What these two statements about myself have in common can be summed in a quote by a man who, according to those who knew him, was great.
"President means chief servant" - Mahatma Ghandi
The connection is a moral uttered to me by the man to whom I am a son. I was able to apply that moral recently in a business situation, which led to a potentially successful business relationship. Do you want to know what that moral is?
Let your client be right.
To complete the picture I'll have to mention that I used to work in an industry where "the client is always wrong". And that was true - most clients were idiots, proven time and time again. However the act of looking down on your clients provides a playing field for negative emotions - emotions that will manifest in business relationships turning sour. When relationships turn sour, profitability goes out the door. So what happens if your client is wrong, but it insist on being right?
To let your client be right, you have to allow them to be wrong, too.
When your client insits in taking a course of action that you know will be adverse to their prosperity, it is wise to supply them with caution and all the tools that will assist them with making the right decision, however let that decision be theirs. Some people only learn through their mistakes.
However there's another reason why you should allow your client to be right: they know their business, their situation, better than you do. In some cases your advice or aim might not be what they had in mind - even if it was to make more money "now!".
Business, I have learnt, is not about making money, it's about serving the people that supply you with their custom. Money is just a result - a dead piece of metal or a processed but of wood. That's why the president is the "chief servant", servant to the people who provide him with the opportunity to lead.
On a final note, it needn't be said that once you start serving your customers with the respect that they deserve, prosperity will follow.
However there's another reason why you should allow your client to be right: they know their business, their situation, better than you do. In some cases your advice or aim might not be what they had in mind - even if it was to make more money "now!".
Business, I have learnt, is not about making money, it's about serving the people that supply you with their custom. Money is just a result - a dead piece of metal or a processed but of wood. That's why the president is the "chief servant", servant to the people who provide him with the opportunity to lead.
On a final note, it needn't be said that once you start serving your customers with the respect that they deserve, prosperity will follow.
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